This section applies to Professional Portals only. Please go to "Professional Portal vs. Basic Portal" to learn about their differences.

The #1 key ingredient needed for your portal success is Content, Content, Content... but only if it is ORIGINAL! Either produce it yourself or have us custom make it for you.

Bottom line... Google will give your portal high page-rankings if your portal has good content and includes links related to such content.

What will give your portal high page rankings is...

I. Content Quality

1) Selecting the best 64 character title for your portal.
     - Include your company's name and the best picked up keywords.
     - Use natural language. i.e., do NOT just list keywords!!!
2) Videos.
     - One video says more than a thousand images. i.e., portals and articles with videos rank much higher!!!
     - Produce your own. Make them original and unique.
3)  Photos.
     - One picture says more than a thousand words.
     - Include your own pictures. Do NOT pull them off the Internet.
4) Write concise and to the point content.
     - IMPORTANT: Please review the "Portal Creation" section.
5) Related Articles.
     - Write your own material.
     - Include your own videos, pictures and attachments.

II. Marketing

Your portal is the hub and one-stop-shop for your business. Most of the time visitors will land on your portal first and then go to your website (if you have one). You want to leverage WhoIsWhoPro's growing authority on the web earned by providing useful portals representing many businesses and companies. Your portal acts like a launching platform (or trampoline) where people land and easily find what they are looking for jumping back and forth to/from related links (internal and external).

1) Ask for an easy to remember URL for your portal in the form of http://whoiswhopro.com/MyPortal
2) Include your portal URL on ALL printed information such as business cards, brochures, flyers, magazine and newspaper ads, etc.
3) Actively promote and distribute your portal and portal URL throughout all available media and networking sites and organizations.

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